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So here I am, messing around online while waiting for Eric to get off from work, when he brings to my attention this. For the link-phobic, it's a list of various games that will be available this holiday season to help the little girl in your life become enamored of the classic Hasbro board games - by making them PINK.

Yes, ladies and gentlemen, some genius in marketing decided that the reason why there aren't that many girls in gaming isn't because gaming has been historically dominated by the males of the species, it isn't because girls who game, just like boys who game, are dubbed "geeks", and girls can be damned vicious with each other when it comes to labels, no, it isn't because of the myriad of other reasons or excuses - it's because there's a lack of PINK in the games. Not just any pink, oh, no - we're talking bright, Barbie doll, ten-bottles-of-Pepto-Bismal-spilled-on-it PINK.

*breathe* OK, so they're trying to market to the "girl" aisle of the toy store. Fair enough - heaven knows that the aisle with all the "girl" toys is pretty well drenched in PINK, and they want to make sure the games will fit in. And yes, the Monopoly Boutique board with the box that doubles as a jewelery box will catch some little girl's eye, and the PINK and purple chess board will make some little one beg her mommy and daddy for that game for Christmas. It has nothing to do with the games themselves, I fear, but rather the "oh, shiny!" factor of the packaging. The problem is that a lot of things that are bought solely on the "oh, shiny!" factor are doomed to gather dust in the corner and never get played (or, in the case of the Monopoly game, have its pieces dumped out so the box will be used as a jewelery box). It's not really going to do much as far as helping swell the ranks of girl gamers. Honestly, I don't know if that's what Hasbro's going for or not, but it...rankles. It bothers me that they're trying to turn board games into another box with shiny pieces for a kid to beg for, just to have it sit unplayed for months after the new has worn off. I know, I know, it's business and a lot of games are marketed this way, and who knows? Maybe some girl will just adore the games so much that she looks for other, non-PINK games.

Somehow, I doubt it.



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Oct. 5th, 2007 02:10 am (UTC)
Oct. 5th, 2007 02:24 am (UTC)
OMG *boggle*

Thanks for the laugh!!!
Oct. 5th, 2007 02:23 am (UTC)
Oh, that pink is hard to even look at...


I like the look of that poker table... even if it is soo pink.

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Oct. 5th, 2007 03:59 am (UTC)
Really? I usually think of Jim as being more of a "purple and sputtering."
(Deleted comment)
Oct. 5th, 2007 04:09 am (UTC)
Apparently you've never beat him at a game.
(Deleted comment)
Oct. 5th, 2007 04:13 am (UTC)
We should play something I'm good at sometime. Like Modern Art.
Oct. 5th, 2007 03:53 am (UTC)
*blink* *blink* I hope no one tries to buy the girls one of these. It might have to be burned. The girls' play games, they don't need them pink.

And my faith in human culture goes down yet one more notch. *sighs*
Oct. 5th, 2007 04:00 am (UTC)
But ... but ... that was my plan.

Every girl needs pink stuff, right?

Oct. 5th, 2007 03:00 pm (UTC)
I know where you live....LOL. Wait, I don't. But I could. *grins*
Oct. 5th, 2007 04:09 am (UTC)
There's a reason I hate pink.

Because I hate it being shoved down my throat because I'm female.



Oct. 5th, 2007 04:14 am (UTC)
So not a big fan of

Oct. 5th, 2007 04:17 am (UTC)
Musically, I like her. Color-wise, eh. She's not got the Barbie-pink thing going most of the time.
Oct. 5th, 2007 06:19 am (UTC)
On the other hand ...
Did you notice in the Monopoly Boutique that it had Instant Message and Text Message cards instead of Chance and Community Chest cards? Cool, eh?

Taking out the patronization of Hasbro, it's at least conceivable that someone will like a pink game just because they like pink. So if you're a 36 year old guy who likes pink, and likes Monopoly, and haven't been fortunate enough to be killed in your sleep yet by your friends, your day has now been made.

Anyway, I suspect that pink games will sell more to 20-40 something females for girls night out than they will to the preteens they are aimed at.

Oct. 5th, 2007 02:22 pm (UTC)
It'd be one thing if they were marketing pink games to raise money for breast cancer awareness (which is what I seem to see the biggest use of pink in these days,) but marketing pink games just because they think girls will buy them is, well, absurd. I admit, I don't play many games (*dies of shame*), but if I'm not mistaken, games marketed to boys don't come solely in blue, do they?
Oct. 5th, 2007 02:24 pm (UTC)
Admittedly, the Scrabble board was marketed for breast cancer awareness, and yes, that is something different. That doesn't mean it won't be shelved in the "girl" aisle in the toy store...two birds, one shade of PINK, y'know.
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